At SmartTask, we saw a recurring struggle across agencies, consultancies, and law firms: timesheets were broken.
Professionals were spending hours trying to remember what they worked on, underreporting the actual time spent, and filling forms that were as inaccurate. Managers, meanwhile, were left in the dark about project costs and profitability.
The questions kept coming up:
“How much time did we really spend on this matter?”
“Where are we losing margins?”
“Why is time tracking such a painful, manual chore?”
The deeper we looked, the clearer it became: this wasn’t just about poor tools-it was about a flawed process. Asking lawyers, consultants, or designers to log every minute of their day is unrealistic. They want to focus on delivering great work, not paperwork.
That’s why we built Memora, an AI assistant that observes your work, fills your timesheets automatically, and creates a reliable record with clear descriptions. No guesswork. No missing hours.
With Memora, professionals can finally stop worrying about logging time, while managers and partners get what they truly need: an accurate picture of time, costs, and margins - without burdening their teams.
Founder, Memora
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